Miami Destination Advertising Co-op
The Miami Destination Co-Op Campaign was developed through Expedia Group Advertising to showcase Miami to global travelers while driving incremental demand for participating hotel partners across the Expedia travel marketplace.
Glittering glamor meets coastal charm
The campaign paired compelling destination storytelling with a full-funnel media strategy designed to inspire travel consideration and convert demand into bookings. Creative assets highlighted Miami’s unique blend of glittering glamour and coastal charm, while placements across the Expedia ecosystem enabled travelers to seamlessly discover and book participating lodging partners.
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Strategy
By combining data insights, creative storytelling, and strategic media placements, the campaign elevated Miami’s presence in the global travel marketplace while delivering increased exposure for participating hotels.
The initiative also reflected the power of collaboration between Expedia Group Advertising and Miami lodging partners, aligning destination marketing with performance-driven travel advertising to promote Miami as a premier global travel destination.
